Optrex web campaign

For
Optrex
Description

Eye-dew eye brighteners had fallen off the consumer radar, and had zero awareness among the 16-25 female target audience. Web banners, a Facebook page and internet sampling programme were the main media to reach them, with a motivating message of instant transformation. This resulted in hundreds of hits in the first few days, dramatically increased sales and a halo effect on the Optrex brand.