Fawcett Society posters

The Fawcett Society

The Fawcett Society is a Charity dedicated to the equal status and treatment of women. This campaign was created to dramatise the fact that, although equal pay theoretically exists, women continue to be the predominant sex in the lowest paid jobs. The campaign objective was to court controversy and media coverage to maximise a tiny budget. The posters were featured in the National Press and on local TV as a stimulus for debate and were judged extremely successful.