Deep Heat TV
Launching a patch into a market already catered for with similiar sports-related ‘muscle-pain relief’ formats was always going to be challenging. However this campaign building on the brand’s legendary glowing ‘warmth’ and executed in a truly innovative style firmly convinced the majority of sufferers that "There’s no patch like a Deep Heat patch'. Related posters utilised innovatory ‘lunalite’ technology to animate glowing movement. The launch was judged a great success.