Lemsip

For
Reckitt Benckiser
Description

The brief was to increase the brand equity of Lemsip against competitors, like Beechams. We created a visual and verbal metaphor that could only be associated with Lemsip. The ‘comfy chair’ builds on people’s association, throughout their life, with the warm, comforting,and caring aspects of this brand. The concept was immediately successful in increasing sales and reducing the competitor’s market share and worked brilliantly across TV, Radio and Digital.

Type
TV