Pam Mason & Paul Glyde


We are one of the most widely experienced freelance creative teams around. Together or individually we always deliver ideas that will surprise you, thinking that will excite you and executions that show a brand at its best, in traditional or digital media.

This is probably why, as well as being an award-winning writer and art director, we've also acted as Creative Directors on some of the UK's most famous brands.

For the past few years we have concentrated on Healthcare, driving brand equity development and increasing market share globally for companies and brands like Reckitt Benckiser, SMA, Nicotinell, Deep Heat, and Centrum, as well as Rx clients like Roche, Bayer, GSK, MSD. Working in many treatment categories through all media channels to both consumer and professional audiences.

However, apart from this recent emphasis on healthcare, our experience has been mainly in the categories of FMCG, Personal Care, Financial and B2B.

From London Transport to London Dungeon, British Airways to American Express, L’Oreal to Lloyds of London, Palitoy to The Police Federation, Woman magazine to Wines of Bordeaux our experience covers almost every category

We have the kind of commitment you'd expect from an in-house team. And working with some of the UK's most sophisticated marketing companies including Reckitt Benckiser, I.C.I, Proctor and Gamble, General Foods, Mars and Cadbury's means that our creative solutions will always be backed by incisive insights and sound strategic thinking.

Over the years our work has been recognised by D&AD, Cannes, Clios, Campaign Press/TV Awards, and the Creative Circle, as well as many specialist Healthcare and B2B Awards.


  • “Pam and Paul have provided award winning work for my compa…
  • UK Head of Sales Livestock - Merial